InFocus the US-based smartphone maker has achieved a milestone of selling more then 1 lakh units as whole which has some units of M2 and some consisting of M330, the smartphone sells exclusively via Snapdeal a popular e-commerce site in India. Although this should not be big numbers for a mobile manufacturer but they achieved the same via a very small team in India, and haven't spend much on advertising or making any marketing efforts.
The InFocus M2 & M330 handsets were having thrice the demand then the inventory they were filling up each month. Even the users using the devices are loving their phones and expressed the same via Ratings and reviews across various platforms.
Sachin Thapar Country head of Infocus said,
“We are indeed thrilled at hitting this milestone so early in our journey. Within three months of launch, it is proved that the Indian customer values quality above all else. Despite being the new kid on the block, InFocus has received such a tremendous response only because the product it is offering in the market far surpasses all competition in terms of build, design, functionality, specifications and price. We will continue to leverage the value offered by the Snapdeal platform in terms of reach and valuable consumer insights in the future as well. ”
Tony Navin, Senior Vice President at Snapdeal said,
“The customer response to InFocus has been tremendous. Reaching this significant milestone in a short period of time especially in a fiercely competitive Indian smartphone market, is a testimony to the brand’s superior yet affordable proposition andthe unmatched platform provided by Snapdeal. We are confident that we will continue to see a positive response for the brand as it gears to introduce other devices exclusively on Snapdeal in the near future.”
InFocus aims to expand its product portfolio soon, and launch new products for Indian market really soon via the same partnership, Snapdeal.
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