Vodafone announces exclusive partnership with Black from Xolo

Vodafone India announced an exclusive partnership with Black which is a sub brand from Xolo and will be promoting their first device which is scheduled for launch on Friday - July 10, Vodafone will create a demo-zone in various cities on their existing Experience centres for getting a demo before purchasing it via Flipkart.
Vivek Mathur, Chief Commercial Officer, Vodafone India said:

"While online-only is a great strategy to test waters in a new market with a new model, this partnership will allow Xolo to tap into Vodafone’s brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional Data offers will empower our customers with a great value proposition and help them remain connected always."

Xolo’s Business Head, Sunil Raina, said:

"At Xolo, we believe in building great smartphone experience that goes beyond just the specs. Typically, for ‘online-only’ products, customers miss out on the opportunity to touch and try the product before the purchase. They have to just depend on the information available online and take a purchase decision basis that. It is for the first time that a brand is giving customers the opportunity to see and experience the product and make an informed choice, before making a purchase online."

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