Xolo launches "Black" a new 'Online-only' brand.

Xolo announced a 'online-only' sub brand which they are calling as Black, they haven't stated for the e-commerce partner yet, but they said that the new handset will be launched next month. XOLO is a sub brand of Lava International and now, they are launching the Black, which will be a online only company.

The phones from Black will be future ready and will provide us the best hardware for the pricing they will be offered for.

The company says,

Sporting a dual rear camera, the first Black device will bring the best of imaging experience under 15K to cater to the growing trend of smartphone photography. A smartphone camera is primarily used for all kinds of impulse photography in all lighting conditions and the first Black device will redefine this experience completely. It will also offer deep and highly customizable user experience with HIVE 1.5, new version of Xolo’s proprietary user interface platform, giving an edge over other players.