Micromax has launched the 2nd device under their sub brand YU televentures, the crowd named phone YUPHORIA. This will be the phone that will be made in India, Micromax has been rebranding Chinese and other brand phones for now but the Yu brand will be fully manufactured in India and designed by Yu along with the fans. Today we compare the first two devices from this made in India brand.
Build and design
Micromax founder Rahul Sharma said while launch of the Yuphoria, that the design was crowd sourced from the company designer win Bangalore and Beijing. The design has been given a major uplifting with new design features. The device has a metal and a soft touch plastic plastic that makes the phone very premium. The metal runs around the rim of the device and have introduced a centre-aligned theme, with the audio jack, camera and USB port all situated in the centre. The volume and power button are together with a 3-key element.
Yuphoria has a rubberized back with a plastic finish. The phone doesn't look premium but in hand it is very easy to hold on. The phone is well built though the built isn't that great as compared to yuphoria.
Display
Yuphoria has a 5" 720p screen with ppi of 294. The screen is protected by gorilla glass 3. The screen is sharp and brighter then the one found with Yureka, and is good for a mid Ranger. Yureka has 720p screen but with larger 5.5 inch size, but its bit dull with respect to Yuphoria.
Processor and RAM
Yuphoria is powered by snapdragon 4 10 which is a 64-bit processor with 4 cores clocked at 1.2 GHz. It is accompanied by a generous 2 GB of RAM. The processor is a bit drawback from the Yureka. Yureka also features a superior snapdragon octa core 615 processor with same LPDDR3 RAM with 2GB capacity.
Camera and storage
Yuphoria has an decent 8-megapixel rear camera with an f/2.2 lens and LED flash. It also features a ring style design called "Saturn rings" which will be carried to all future YU phones. The Yureka had a greater Sony 13mp sensor. Both phones has a 16GB of internal storage.
Software
Both Yureka and Yuphoria features the support of cyanogen.inc and will come with cyanogen OS. Both will be based on lollipop and will be given updates with improvement in performance and new features. Yuphoria will be the first phone to feature cyanogen os with Truecaller integration.
Battery and price
Yuphoria features a 2300maH battery with quick charge 1.0 support, while Yureka has a bigger 2500maH battery but doesn't feature the quick charge. On pricing YU have aggressively proceed the Yuphoria at a very low 6999 INR and Yureka is priced @ INR 8999. Yuphoria seems a better phone but we need to wait and see how it performs in real usage.
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